Article by: www.gerardjamesbutler.co.uk © 2009 2010 All rights reserved

The movie release date for How to train your dragon the movie is soon approaching in March for the UK and USA. Please scroll down to the bottom of this page for a full list of  International release dates.

We have added new poster graphics for How to train your dragon to our Gerard Butler photo gallery. These poster graphics have been specifically released for the UK, USA and Japanese market.

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We have also uploaded an exclusive, official Japanese How to train your dragon Film Trailer.

The trailer below is localized to suit the Japanese market. The advertising communication is more romanticized, with an emphasis on cuteness, anime and enchantment.

In Japan, it could be argued that the animation industry is more advanced than the USA. Shows cover virtually every genre in the form of tv shows, Original Animation Videos (OAVs or OVAs) and feature film. Competition will be tough in Japan, due to the volume and high standard of animations in the Japanese market. Localization will help this animation to succeed in Japan.

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How to train your dragon official trailer in Japanese
Hit play to watch the footage. 



Click here to compare the Japanese trailer with the Western How to train your dragon trailer.

If we compare the Western and Japanese trailers, it is clear that the Western trailers are more theatrical; dramatic, humorous & Western, drawing credits from American animations such as Shrek.

The Japanese trailer introduces the viewer to the enchanting world within this movie, and the film's plot. This is achieved by showing the audience clips from the movie, carefully selected music & localised communication through the voice of a narrator. The Japanese trailer does not however, enable the audience to listen to the localized voices of the characters. 

Although Gerard Butler has a huge fan following in Japan, it is unlikely that Gerard Butler will contribute to the localized release of How to train your dragon in Japan.   

Dreamworks are more likely to hire local Japanese celebrities to provide the voices for the Japanese animation release. 

Having said this, Dreamworks may choose to to offer Gerard Butler a small role in the Japanese release for this movie, if they perceive there is sufficient commercial value in attracting Gerard Butler fans to watch the animation in both languages. 

Although some Japanese fans watch Gerard Butler movies in English, there are some Japanese fans who watch Gerard Butler movies that are either dubbed or have sub titles.

If Gerard Butler does not lend his voice for the Japanese version of this animation, then Gerard Butler fans that have limited English vocabulary may choose not to watch this animation because they are unable to connect with the star.

There have been many instances when Western actors have been hired to promote Japanese goods and services. Eg: Kiefer Sutherland for Calorie Mate, Richard Gere for Dandy House and Ewan Mcgregor for Roots Coffee. David and Victoria Beckham for TBC.

It would be great to see Gerard Butler promote How to train your dragon for the Japanese Market. There is no doubt that Gerard Butler fans worldwide will find it intriguing and entertaining to listen to Gerard Butler speak with a Japanese Scottish accent.

If there isn't such an opportunity, it would be great for Gerard Butler's agent to secure some International advertising opportunities for Gerard Butler in 2010.

Japanese ads featuring Western Celebrities tend to spread extremly rapidly online. The amount of publicity that a Japanese advertising campaign can generate for Gerard Butler, makes the Japanese market worth considering in particular. Many Western celebrities have benefited signficantly from appearing in Japanese advertising campaigns. Therefore it would very beneficial for Gerard Butler to broaden his commercial portfolio.

Gerard Butler participated in a few advertising campaigns in the past, including Polaroid, and GAP. The Polaroid video is featured in a video unit and is listed as one of our favourite moments. The Gap Advertisment Poster can be found in our Gerard Butler picture gallery.

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Will Gerard Butler promote How to train your dragon for the Japanese Market?
Hit the play button to watch the video clip



   
Above: Kiefer Sutherland in Japanese ad for Calorie Mate. Richard Gere for Dandy House. Ewan Mcgregor for Roots coffee. David Beckham for TBC

Feel free to share your thoughts at the bottom of this article.

Click here to watch Gerard Butler talk in Japanese (click on the second video unit on the page).

Here is a list of international release dates for How to Train your dragon (dates are subject to change):

Remember to mark the relevant date in your diary!

In the mean time, we recommend you watch the following Japanese Animations (in English). Howl's moving castle and Spirited away are two of our all time favourite animations to date. We absolutely love both animations and are confident that you will agree with that to.

   

How to train your dragon Internationa realease dates:

North America 
United States  26 Mar 10 
 
Latin America  
Argentina 25 Mar 10 
Brazil 26 Mar 10 
Chile 25 Mar 10 
Colombia 26 Mar 10 
Mexico 26 Mar 10 
Panama 26 Mar 10 
Peru 25 Mar 10 
Venezuela 26 Mar 10 
 
Middle East / Africa  
Egypt 31 Mar 10 
Israel 25 Mar 10 
Lebanon 25 Mar 10 
South Africa  26 Mar 10 
United Arab Emirates 25 Mar 10 
 
Asia Pacific  
Australia 25 Mar 10 
Hong Kong 01 Apr 10 
India 16 Apr 10 
Indonesia 31 Mar 10 
Japan 24 Jul 10 
Korea 15 Apr 10 
Singapore 26 Mar 10 
Malaysia 26 Mar 10 
New Zealand 25 Mar 10 
Philippines 03 Apr 10 
Taiwan 03 Apr 10 
Thailand 01 Apr 10 

Europe  
Austria 26 Mar 10 
Belgium 31 Mar 10 
Croatia 01 Apr 10 
Cyprus 02 Apr 10 
Czech Republic / Slovakia 01 Apr 10 
Denmark 26 Mar 10 
Finland 26 Mar 10 
France 31 Mar 10 
Germany 25 Mar 10 
Greece 01 Apr 10 
Hungary 25 Mar 10 
Iceland 02 Apr 10 
Ireland 26 Mar 10 
Italy 26 Mar 10 
Netherlands 01 Apr 10 
Norway 26 Mar 10 
Poland 10 Apr 10 
Portugal 25 Mar 10 
Romania 19 Mar 10 
Russia 18 Mar 10 
Serbia & Montenegro  15 Apr 10 
Slovenia 01 Apr 10 
Spain 26 Mar 10  
Sweden 26 Mar 10 
Switzerland-French 31 Mar 10 
Switzerland-German 25 Mar 10 
Switzerland-Italian 26 Mar 10 
Turkey 23 Apr 10 
Ukraine 18 Mar 10 
United Kingdom 26 Mar 10

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Article by: www.gerardjamesbutler.co.uk © 2009 2010 All rights reserved